My Story
The rebrand started by accident. A chance coffee shop encounter led me to a party for a former E&Y Entrepreneur of the Year and #1 New York Times bestselling author.
I told him his start-up had an identity crisis. He asked me to fix it.
Here we are.
We can look at pivot moments as transitions, pushed by pain. Or we can experience them as rebrands, pulled by vision. I built The Rebrand to build brands the way I’ve built my life - pulled by vision.
Without it, we’re all just guessing.
